A personal press service is convenient.
Spending half as much on a press service and
getting the same results is even
more convenient.
A personal press service is convenient.
Spending half as much on a press service and
getting the same results is even
more convenient.
1 Promotion in the media: mentioning (citation) of our clients in targeted federal business and trade media (newspapers, radio, TV, Internet) |
2 Positioning of your company as a competent and recognized expert in your professional field |
3 Building the external relations to deliver specific information to a target audience by means of the media |
Creating a specific media pool for each client; |
Initiating from 7 to 11 requests from journalists per month to provide comments, interviews, and publication of these materials in the media; |
The preparation and distribution of 1 to 3 press releases, if there are news-worthy subjects; |
Monitoring and analysis of our client’s media coverage; |
Positioning of your company as a competent and recognized expert in your professional field; |
Forming a loyal media pool, regularly covering client’s activities; |
Building the system of external relations, which allows to deliver specific information to the targeted audience by means of the media. |
228 publications mentioning Gradient Alpha in the media and online were released last year. We’ve made ourselves recognizable, and we will make you recognizable too. |
112 events with involving journalists have been held by Gradient Alpha over the course of its practical experience. We organized them for us, and we can prepare them for you! |
207 journalists visited Gradient Alpha events last year. We invited them to meet with us, and will invite them to meet with you too. |
Over several decades we’ve been building relations with the leading media. Today we have 636 loyal journalists out of 175 best editions in our pool |
Press service outsourcing is more profitable than an in-house press officer, not to speak of maintaining the whole department |
Our rates are more competitive than those of PR agencies, as PR is not our core product |
In 2013 our Information and Analytical Department held a PR campaign aimed at increasing loyalty of the Moscow authorities to our client’s business (loading docks). At one stage, we held a round table within the Moscow City Government business program during an international exhibition of commercial property Expo Real in Munich. The PR campaign helped to change the stance of metropolitan authorities toward the loading docks, and over 120 publications were released in the media. In 2014 we provided GR and PR support to one developer’s entry to the Moscow region market. The client chose a land plot in the Moscow region in the neighborhood of a neglected park and a pond. The aim of this planning was to build a recreational development. The residential area construction project was approved by the administration. It was provided with the most favorable treatment by authorities. Due to the vicinity of the reconstructed park and view over the pond, apartments were sold in a relatively short time at a price 25% over the regional average. The City Day and presentation of a new residential area were combined in one event. High-ranking officials and VIP guests took part in this event. As a result, the developer’s new business targets were achieved.
Media monitoring in accordance with specified criteria, gathering set of facts necessary for preparation of comments or article |
Copywriting and speechwriting, preparation of in-house publications, site content, etc |
Organization of turnkey events for the media, invitation of journalists to the events |
Organization of turnkey events for other audiences: clients, business partners, at the customer’s premises or offsite |
Other services our client might require – nothing is impossible for us! |
Organization of photoshoots and recording |
Advice on working with the media and/or public speeches |
Carrying out marketing research |
Vitaly TsvetkovHead of Information Specializes in analytics, copywriting, speechwriting, PR, GR and lobbying, work with media, organization of events. |
Tatyana Aboturovaspecialist Has specialised since 2006 while still studying at university. |
Shetilenko MarinaPress secretary Joined the Gradient Alpha team in 2002. |
Press service outsourcing
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